Blog | Ben Hollom

Jun 271 min read

How can ambitious agencies survive or even thrive in a tough economy?

If you’re an ambitious agency founder, how can your business survive or even thrive in such a tough economy? I asked the founders of...

Jun 145 min read

Why startups need to develop a persona-based messaging framework before seeking investment

In the dynamic and highly competitive world of startups, having a compelling product or service is just one part of the equation for...

May 233 min read

Why startups shouldn’t overlook content marketing

Content marketing is particularly well-suited for startups. Here’s how a content marketing strategy can lead to scalable, organic growth.

May 61 min read

The 3 A's of employee engagement for agencies - in less than 250 words!

Appreciation: First off, let's spread some love! In the hustle and bustle of agency life, it's easy to overlook the great work your team...

Jan 164 min read

Do B2B communications have to be so serious?

Why is it, that when it comes to B2B communications, it seems like all the fun stuff goes out the window, and what’s left is often...

Jan 166 min read

Building an authentic personal brand: A guide for business leaders

“In the world of business, your reputation is everything. Your personal brand is your most valuable asset.” — Richard Branson In today’s...

Feb 27, 20235 min read

How much has marketing really changed in 25 years?

Having just wrapped up my exit from the agency I founded 12 years ago and moved into the consulting world, I’ve had a little time for...

Feb 13, 20233 min read

Why it’s so important to understand the difference between Product Marketing and Content Marketing.

So, you’ve downloaded a white paper or e-book expecting a really useful guide on a topic you’re interested in. The first couple of...

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