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Ben Hollom
Agency adviser / Fractional CMO


How can ambitious agencies survive or even thrive in a tough economy?
If you’re an ambitious agency founder, how can your business survive or even thrive in such a tough economy? I asked the founders of...
Ben Hollom
Jun 27, 20241 min read
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Why startups need to develop a persona-based messaging framework before seeking investment
In the dynamic and highly competitive world of startups, having a compelling product or service is just one part of the equation for...
Ben Hollom
Jun 14, 20245 min read
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Why startups shouldn’t overlook content marketing
Content marketing is particularly well-suited for startups. Here’s how a content marketing strategy can lead to scalable, organic growth.
Ben Hollom
May 23, 20243 min read
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The 3 A's of employee engagement for agencies - in less than 250 words!
Appreciation: First off, let's spread some love! In the hustle and bustle of agency life, it's easy to overlook the great work your team...
Ben Hollom
May 6, 20241 min read
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Do B2B communications have to be so serious?
Why is it, that when it comes to B2B communications, it seems like all the fun stuff goes out the window, and what’s left is often...
Ben Hollom
Jan 16, 20244 min read
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Building an authentic personal brand: A guide for business leaders
“In the world of business, your reputation is everything. Your personal brand is your most valuable asset.” — Richard Branson In today’s...
Ben Hollom
Jan 16, 20246 min read
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How much has marketing really changed in 25 years?
Having just wrapped up my exit from the agency I founded 12 years ago and moved into the consulting world, I’ve had a little time for...
Ben Hollom
Feb 27, 20235 min read
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Why it’s so important to understand the difference between Product Marketing and Content Marketing.
So, you’ve downloaded a white paper or e-book expecting a really useful guide on a topic you’re interested in. The first couple of...
Ben Hollom
Feb 13, 20233 min read
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